Building Real Connections in Chicago’s North Shore: Capturing Your Unique Values in a Brand Photo Session
You're the Heart of Your Business
You're one of a kind, shaped by your life experiences, education, hobbies, and upbringing. There's no one else like you. Your uniqueness, including your values, interests, and knowledge, sets you apart in your field. When it's time for a brand photo session, these elements should shine in your visuals. People want to know the person behind the business.
During a brand photo session, the goal is to authentically showcase your individuality in a way that resonates with your community. Your photos should go beyond just promoting your business; they should give a peek into the person behind the brand. So, how do you express the uniqueness that makes your brand stand out?
We Capture:
Your Story
Your Creative Process
Different Facets of Your Personality
Emotive Images
Unique Items and Props Special to You
What It's Like to Work with You
Take Molly Pope, an Evanston, IL based, parent coach and early childhood mental health consultant, as an example. With over 20 years of experience and a background as a school psychologist, Molly is an expert in guiding and empowering parents. She's not just knowledgeable; she's also playful, warm, and silly—a balance between a respected professional and a down-to-earth caregiver.
Molly's community faces challenges, and she needs to authentically communicate who she is. Prospective families should trust her as they invite her into their family dynamics. Trust is essential for Molly to help navigate parenting effectively.
Molly shared her story and intentions through her brand discovery questionnaire. Her goal was to capture the real moments of her life— collaborating with pre-school teachers, brainstorming and reading on her couch, staying active, being mindful, and spending everyday family time with her sons.
Check out Molly's session images. They authentically capture her value of finding balance with mindfulness, play, and joy. Notice that surfboard? Despite being from Chicago, Molly is a legit surfer who makes time for her hobby with a yearly surf retreat. She brings play and connection into her family life, with impromptu games, sharing silly jokes, or simply chatting with her boys. You'll also see her quiet, mindful side as she meditates, reads, or snuggles with her cats.
These authentic brand images reflect Molly's personality and story, creating a genuine connection with the parents and teachers she works with.