Key Branding Images Every Entrepreneur Needs: Photography's Impact on Your Business Website
When building a website for your business, photography is one of the most powerful tools for making a lasting impression. The right images can establish trust, showcase your brand's personality, and guide visitors to take meaningful action—all while making your site more visually engaging.
Let me introduce you to Maven by Laura, a concierge personal shopping service for curated gifts that resonate beyond the moment. Unlike traditional gift basket services, Laura offers a deeply personal approach, working closely with her clients to shop, curate, package, and deliver gifts tailored specifically to their recipients. Her goal is to help her clients give more than a gift—a meaningful experience. When it came time to launch her website, photography played a vital role in telling the story of her brand and connecting with her audience.
Key Areas to Focus on for Visual Branding
1. Homepage Hero Image
Your homepage is where first impressions happen. A large, eye-catching image—like a hero shot of you or your work—sets the tone for your brand. For Maven by Laura, the banner featured a polished, lifestyle-inspired image of Laura thoughtfully curating gifts, immediately showcasing her expertise and the personal touch that sets her apart.
2. About Page
The About page is your chance to connect personally. Including a professional headshot or team photo builds trust and helps visitors feel like they’re getting to know you. For Maven’s site, a relaxed portrait of Laura paired with an image of her in action created an approachable yet professional vibe.
3. Services or Product Pages
This is where you show the magic of what you offer. For Maven, we captured styled product images of her beautifully curated gifts. These visuals were paired with lifestyle shots of her working assembling gifts to emphasize the thoughtfulness behind her service.
4. Testimonials and Social Proof
Pairing client testimonials with authentic images—like satisfied customers holding gifts or Laura mid-delivery—adds credibility. These images make testimonials more engaging and relatable.
Creating a Cohesive Visual Identity
A cohesive visual identity brings together all the elements of your brand—your color palette, fonts, graphics, and professional photography—into a seamless experience. On Laura’s website, the soft, inviting tones of her brand photography perfectly complement her logos and design elements, creating a polished and unified look.
Here’s how Maven’s branding achieved this:
Consistent Style: All images were bright, airy, and styled to reflect her sophisticated yet approachable aesthetic.
Aligned Colors: The images incorporated soft neutral tones that matched Maven’s branding palette.
Brand Storytelling: Every image supported the narrative of thoughtful, personalized gifting, from close-ups of carefully wrapped packages to lifestyle shots of Laura selecting the perfect items.
This harmony is no coincidence. Jill Lawlor, of Jill Lawlor Creative, the graphic and web designer behind Maven by Laura’s branding, crafted the site to integrate every visual element beautifully. Having worked with Jill on several projects, I love seeing how our collaboration helps strengthen a client’s story and bring their vision to life.
Photography as a Guide for Action
Photography isn’t just about making your site look good—it can also direct how visitors navigate your site and take action.
Call-to-Action Buttons: Images can be paired with links or buttons encouraging visitors to click leading to contact or consultation forms.
Page Breaks: Images can be used to break up text-heavy sections, making the site easier to read while keeping visitors engaged.
Navigation Cues: Strategically placed images guided users to explore specific areas, like portfolio of services or FAQs about a business process.
Your website is more than an online presence—it’s the face of your business. With thoughtfully crafted photography, you can create a site that feels personal, builds trust, and turns visitors into clients. Maven’s launch is a perfect example of how strategic imagery can set your business apart and make an impact.
Whether you’re starting from scratch or refreshing your site, investing in photography tailored to your brand
can make all the difference.
Want to chat about how we can bring your vision to life?