The Power Of Branding Photography And Building Connections With Your Audience.
I recently had the pleasure of collaborating with Ellie Ander, an incredible mompreneur and co-founder of Chicago NorthShore Moms CNSM). The mission of CNSM is to foster connections between local parents, resources and businesses within the community. In the midst of managing life’s demands, CNSM gives parents and businesses the gift of time. Ellie, the driving force behind this endeavor, is not just a savvy businesswoman but a mom who understands the intricate balance we navigate. Her expertise lies in curating hyper-local, high-value resources tailored to our NorthShore communities.
Ellie says “Connecting is what I love most about this career. For my parent audience it makes me feel great to provide lists and guides with a ton of great information that people can use every day. For my business audience I love helping businesses form meaningful networking opportunities and connections to each other and to the parent audience for which I have worked very hard to gain their trust”.
Elli’s journey led her to seek a branding session with me. She understood the importance of showcasing the person behind the brand, as it helps her connect with North Shore moms and business owners to build trust and in turn strengthen her connections in the community. Through the images we captured, her aim was to offer a glimpse into her life as a successful businesswomen, a devoted mom and a local resident. These images will allow her to illustrate her approachable and inviting personality across all her marketing platforms.
